Privacy Policy

At Fortune Jewellery, privacy is a reflection of the trust and discretion that define our brand. This policy sets out, with full transparency, how we collect, use, safeguard, and disclose your personal data across all our touchpoints.

By engaging with our website, boutique, or any of our services, you acknowledge and consent to the practices described herein.

1. Scope and Applicable Law

  • This policy governs all personal data collected and processed by Fortune Jewellery across our digital boutique, physical retail presence, bespoke client services, and all communications and marketing endeavours.
  • We are fully compliant with the Personal Data Protection Act 2012 (PDPA) of Singapore and all other applicable data protection legislation.
  • This policy applies equally to every interaction, whether you are a first-time visitor or a long-standing patron.

2. Personal Data We Collect

  • We collect personal data across our boutique, digital platform, membership forms, and at the point of purchase or service engagement.
  • This includes identifying and contact details, payment information, purchase history, account credentials, and personal preferences.
  • Technical data is also collected passively when you navigate our website, such as device identifiers, browsing behaviour, and cookie-related information.
  • Where you engage with us through a social platform or third-party partner, select information may be received from those sources as well.
  • Certain information is essential to fulfil your requests and extend our full services, if not provided, we may be unable to process your order or deliver the experience you deserve.

3. Purposes of Collection and Use

  • Order Processing: To confirm and process your purchases, manage payments, facilitate refunds or exchanges, coordinate delivery, and provide after-sales services, including repairs, resizing, and restoration.
  • Account & Membership Management: To establish and manage your personal account, enrol you in the Fortune Jewellery Membership Programme, and extend membership privileges, including loyalty rewards, exclusive access, and personalised birthday and anniversary recognitions.
  • Customer Support: To respond to your enquiries, resolve concerns promptly, and verify your identity where necessary to safeguard your account and transactions.
  • Marketing Communications: With your consent, to engage you through personalised communications via email, SMS, or notification, introducing new collections, exclusive events, private previews, and curated experiences.
  • Analytics & Fraud Prevention: To analyse engagement patterns, conduct satisfaction assessments, and continuously improve our digital and physical touchpoints, including detecting and preventing fraudulent activity.
  • Legal Compliance: To fulfil our legal obligations under Singapore law, uphold our policies, and respond to lawful directives from regulatory authorities or judicial bodies.

4. Consent

  • By sharing your personal data with us, you consent to its collection, use, and disclosure in accordance with this policy.
  • If certain information is not provided, our ability to process your order or extend select services may be limited.
  • You may withdraw your consent at any time by contacting us. Your request will be honoured with full respect and discretion.
  • Please note that withdrawing consent in certain areas may affect your access to select services or personalised experiences.

5. Cookies and Digital Tracking Technologies

  • Our digital store uses cookies and similar technologies to deliver a seamless, personalised browsing experience.
  • These are small data files placed on your device that help our platform recognise your preferences and present relevant content.
  • Categories of Cookies Employed:
    • Essential Cookies: Required for core platform functions such as your shopping cart and secure account access.
    • Performance Cookies: Help us understand how visitors navigate our digital spaces to inform ongoing improvements.
    • Functional Cookies: Preserve your preferences such as language and regional settings, for a familiar experience.
    • Targeting & Advertising Cookies: Used to present communications and recommendations aligned with your interests.
  • You may limit cookie activity through your browser settings; however, some platform features are best experienced with cookies enabled.

6. Disclosure of Personal Data

  • We do not sell, lease, or trade your personal information to third parties for their independent commercial gain.
  • Your data may be shared with select, carefully vetted third parties solely to facilitate our services, all bound by strict confidentiality obligations.
  • These parties may include:
    • Payment service providers and financial institutions.
    • Logistics and courier partners handling your deliveries.
    • Technology service providers supporting our digital infrastructure and analytics.
    • Authorised marketing and communications agencies.
    • Client service platforms and relationship management systems.
    • Legal and professional advisors.
    • Regulatory authorities, law enforcement agencies, or courts, where lawfully required.

7. International Transfer of Personal Data

  • There may be instances where your personal data is transferred to, stored within, or processed in jurisdictions beyond Singapore.
  • All cross-border transfers are conducted in full accordance with the PDPA, supported by appropriate safeguards including binding contractual commitments and equivalent data protection standards in the recipient jurisdiction. 

8. Data Security

  • We have instituted a comprehensive framework of technical, administrative, and physical safeguards to protect your personal data.
  • Our security measures include:
    • Industry-standard SSL/TLS encryption across all data transmissions.
    • Secure, encrypted storage of account credentials and payment information.
    • Stringent access controls limiting data visibility to authorised personnel only.
    • Routine security assessments and vulnerability reviews.
    • Ongoing team training in data protection and confidentiality obligations.
    • While every measure is taken to protect your information, no digital system can be guaranteed entirely impervious. We encourage you to equally safeguard your account credentials and personal access details.

9. Retention of Personal Data

  • Your personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, or as required by Singapore law.
    • Transaction and acquisition records are maintained for a minimum of five years.
    • Membership and client profile data are preserved for the duration of your relationship with us, and for a considered period thereafter.
    • Marketing consent records are retained until you choose to withdraw consent.
  • Once no longer required, data is securely deleted or irreversibly anonymised in accordance with our internal data governance protocols.
  • Certain information may be retained even after unsubscribing, to the extent mandated or permitted by law. 

10. Your Rights as Our Valued Patron

  • Right of Access: You may request a full account of the personal data we hold about you and how it has been used or disclosed within the preceding twelve months.
  • Right of Correction: You may request corrections to any inaccurate, incomplete, or outdated personal information we hold. Supporting documentation may be requested where appropriate.
  • Right to Withdraw Consent: You may withdraw consent for marketing and communications at any time via the unsubscribe option in our correspondence or by contacting us directly. Your preference will be honoured immediately.
  • Right to Data Portability: Where technically feasible and required by applicable law, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
  • To exercise any of the above rights, contact our Data Protection Officer (see Section 15). We aim to respond to all requests within 30 days. A reasonable administrative fee may apply for access requests. 

11. Do Not Call (DNC) Registry

  • We fully observe the Singapore Do Not Call (DNC) Registry and will not direct unsolicited telemarketing communications to any registered mobile number unless you have expressly authorised us to do so.
  • Where a number has been provided in the context of an existing transaction or client relationship, we may continue to engage through that channel within the lawful provisions of the DNC framework.
  • To opt out of such contact, please reach us at +65 9436 5005 or support@fortunejewellery.co.

12. Protection of Young Persons

  • Our services are intended exclusively for adults (18 years and above).
  • We do not knowingly collect personal data from minors.
  • If such data has been inadvertently received, we request that a parent or guardian notify us immediately. Upon notification, we will take immediate steps to expunge such data from our records.

13. External Links and Third-Party Platforms

  • Our digital boutique may contain links to third-party websites, editorial platforms, or social media channels.
  • We bear no responsibility for the privacy practices, content, or conduct of such external platforms.
  • We encourage you to review the respective privacy policies of any external site you visit.

14. Amendments to This Privacy Policy

  • This policy may be updated from time to time to reflect changes in our practices, legal obligations, or industry standards.
  • Any revisions will be published on our website with an updated effective date.
  • Your continued engagement with our brand following any amendments constitutes acceptance of the revised policy.
  • We encourage you to revisit this policy periodically to stay informed.

15. Contact Us